I've always appreciated that – it celebrates a different type of advertising and puts the focus on female strength." They celebrate the idea of being sexy and bold and they've always featured strong, hard-working, ambitious women in their campaigns. You've got it, so I want it.' Jordache was very much a part of that barrier-breaking mentality. "Everybody was like, 'Well, I want the look. "'You've got the look' was iconic," Shields shares of the famous Jordache ad slogan. We have watched her grow from a young girl into an incredible woman, mother and entrepreneur – throughout it all she has remained authentic and an inspiration to women everywhere."įor the actress, model and activist, partnering with the brand not only felt organic because she wears the clothes, but it also aligned with the messaging of age and body positivity that she continues to champion through her work with her recently founded community, Beginning is Now. "Like Jordache, she is iconic in fashion. "We are excited to work with Brooke Shields," Jordache President Liz Berlinger said in a statement. In the campaign, Shields models a variety of the signature Jordache styles, including skinny, flare and straight cuts. RELATED: Brooke Shields Gets Candid About How Her Sex Life 'Has Evolved' and She's Come to Accept Her Body at Any Age "I'm always like, 'You better keep it honest.' And we did." "It was important for you to see this is my 56-year-old body and to fight the retouching," Shields says of the shoot, styled by Deborah Watson. Shields adds that she was very open with the Jordache team about her stance on retouching, noting that it was crucial to her that the photos were authentic.
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